Takeda UPDATEUpdate forum in hospital pharmacy

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Challenge​

This time, our challenge was to create a forum newspaper renovation in Hospital Pharmacy, high level of expertise, in which the focus was an innovation.

Solution​​

First of all, we built a brand giving a name for the project, serving as the basis for the specific concepts for the next editions, conveying the main objective pursued. Fulfilling all these premises, Takeda Update emerged.

Highlighting innovation as a differential point and creating an agile, high-interest day, working several aspects:

The claim:

  • 1st

    edition (2018): Breaking the mold, conveyed the break with the conventional.

  • 2nd

    edition (2019): A new dimension, transmitting a new space of meaning where ideas are endowed with when we give them a new function.

The topics of the talks focused on the use and application of the latest advances and technologies in the health field, and more specifically on their potential application in hospital pharmacy. Some examples are chatbots, 3D printing, big data, cell therapy,...

The workshops, mainly practical and creative, were conceived to illustrate the talks and encourage interaction, where participants used the technologies previously mentioned in the presentations, or simulations allowing understand the operation.

We have the presence of a scientific committee made up of nationally referenced FH and, with other high-level speakers, specialists in the topics discussed, among which are motivational speakers as Josef Ajram.

Space also was aligned along with the concept and development, and for this reason, we selected the Impact Hub, a reference center in innovation at the national level.

Results​

After the success of the two previous days, where we had a high rate of attendance and satisfaction, is planning already to hold the 3rd edition, confirming Takeda Update has established as the benchmark innovation forum for hospital pharmacists.